Measure or Die: Using A/B Testing to Determine Success or Failure of a Feature

Yammer Director of Product, Neil McCarthy and Data Scientist, Ken Pascual discuss the value of A/B testing throughout your product’s lifecycle and share one particular A/B test they executed and how they did it. 

Key Talking Points Include:

  • – Finding patterns in usage data to give all your users a voice, not just the vocal minority.
  • – Prioritizing new features based on the amount of impact they will have
  • – Formulating if this, then that hypotheses
  • – Picking the right metrics to test
  • – Setting up A/B tests & analyzing the data results

About the Author

Neil McCarthy & Ken Pascual

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