Yammer Director of Product, Neil McCarthy and Data Scientist, Ken Pascual discuss the value of A/B testing throughout your product’s lifecycle and share one particular A/B test they executed and how they did it. 

Key Talking Points Include:

• – Finding patterns in usage data to give all your users a voice, not just the vocal minority.
• – Prioritizing new features based on the amount of impact they will have
• – Formulating if this, then that hypotheses
• – Picking the right metrics to test
• – Setting up A/B tests & analyzing the data results