Customer interviews can help you learn a lot about how and why people use your products and where they may fall short. They provide an excellent avenue for product feedback, enabling you to dig into the root of customer challenges, …

Why is customer feedback particularly important for B2B products? Unlike B2C products, usage metrics aren’t always tied to customer satisfaction or retention. While B2C consumers will simply stop using products they don’t like, unhappy B2B customers often continue using products …

There’s a strong chance you and your dev team are already relying on Jira for backlog management of technical projects, assigning bugs and scheduling sprints. And while Jira can be fantastic for managing these aspects, it has downsides as a …

In the art and science of Product Management, there is a constant struggle to make sense of how the user is interacting with the product and how the product is interacting with the business. The struggle is in tying these …

Gathering feedback from internal stakeholders in your organization is fundamental to developing a successful product. Remember that team members are also internal customers, and will likely be as or more vocal than your external customers about your product — they …

Consider the following scenario: Your customer is confused and needs help. He or she fires off an email to your support team hoping for a quick resolution. A customer service agent quickly grabs it from the queue, and being familiar …

Even though the commonly quoted product failure rates of 80 to 95% (the latter figure attributed to Professor Clayton Christensen, a statement he now denies making) may be nothing more than urban myths, the actual mortality rate of new products remains high. According …

Agile product development practices have grown vastly in popularity and influence since their introduction more than twenty years ago. While these practices enjoy broad acceptance, there are certainly those who challenge and question the methodologies in practice while accepting the …

So you launched a new user research project.You prepared tasks for users to complete, invited participants then ran the test, and a week later you’re still trying to come up with some meaningful insights from the results.

Don’t you just hate …