Surprise Insights: Coping with Unexpected Product Feedback

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market research vs user research

User Research vs Market Research

Most great products don’t happen on accident. They’re the result of creativity, innovative thinking, and in the majority of cases, a lot of research. Two critical pieces of the research puzzle include market research and user research, each with its …

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customer feedback survey tips

5 Tips for Successful Customer Feedback Surveys

Customer feedback surveys are a highly-effective method for gathering feedback to improve your product. But, this customer feedback channel comes with its own set of challenges. How do you get quality responses from surveys? How do you increase your survey …

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Closing the customer feedback loop, how do you close the customer feedback loop?

7 Best Practices for Closing the Customer Feedback Loop

For customer-centric organizations, closing the customer feedback loop is arguably just as important as collecting customer feedback in the first place. Not only can a closed-loop customer feedback process drive customer loyalty and turn average users into passionate evangelists, but …

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