Infographic: Customer Powered Product Decisions

Product feedback is an invaluable resource for informing roadmap decisions for both new and established products, and product teams across the board constantly seek more insight from their customers whether they have 10 or 10,000,000 to listen to. With insight derived from feedback, product teams can uncover customer pain points to solve, identify the features and functionalities customers care most about, and prioritize their product roadmaps accordingly.

Ever wonder what exactly this looks like in practice? How are other product teams leveraging customer feedback to inform their product decisions? Our brand new infographic below, which is based on findings of our recent report The Influence of Feedback on the Product Development Process, breaks it down:

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How to Product Teams Leverage Customer Feedback to Inform Product Decisions?

Here’s a quick look at the key points in our infographic. 

Sources of Customer Feedback

Traditional customer interviews are the most valuable source of customer feedback to product teams, yet they’re also the most expensive. As a product gains more customers, in-app feedback becomes a more important and influential source of feedback.

Influence of Internal Stakeholders

Customer-facing teams like customer experience, sales, and customer support have the most influence over the product roadmap.

Time Spent Collecting and Managing Feedback

The length of time a product has been in the market plays a key role in the amount of time product teams spend collecting, managing, and analyzing customer feedback. Companies with products in the market for between 2 and 7 years spend the most time on customer feedback.

Closing the Customer Feedback Loop

Companies of all sizes struggle to effectively close the customer feedback loop. Only 2 out of every three product managers in our survey reported having a consistently effective process for following up on customer feedback.

What does this mean for your team? Be sure to read our full report for a more detailed analysis and actionable advice for improving your processes!

About the Author

Heather McCloskey
Heather J. McCloskey, Inbound & Content Marketing Manager at UserVoice, is a former broadcast news producer. When she's not writing pieces about product management and customer support here, she can be found putting pedal to the metal behind a sewing machine or painting watercolor comics.

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