By Nickey Skarstad of Etsy Nickey Skarstad, a product manager at Etsy shares what the arts and crafts e-commerce company has learned over time about incorporating customer feedback into the product development process, keeping customers happy, and tackling the unique challenge of supporting a variety of use cases and business models.
Key talking points:
- Engaging customers early in the development cycle
- Iterating often and iterating rapidly
- Sharing prototypes with customers
- Collecting both quantitative and qualitative customer feedback