Refining the Feedback Loop: Using Customer Feedback to Build Better Products

Nickey Skarstad, a product manager at Etsy shares what the arts and crafts e-commerce company has learned over time about incorporating customer feedback into the product development process, keeping customers happy, and tackling the unique challenge of supporting a variety of use cases and business models.

Key talking points:

  • Engaging customers early in the development cycle
  • Iterating often and iterating rapidly
  • Sharing prototypes with customers
  • Collecting both quantitative and qualitative customer feedback

About the Author

Nickey Skarstad

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