Nickey Skarstad, a product manager at Etsy shares what the arts and crafts e-commerce company has learned over time about incorporating customer feedback into the product development process, keeping customers happy, and tackling the unique challenge of supporting a variety of use cases and business models.

Key talking points:

• Engaging customers early in the development cycle
• Iterating often and iterating rapidly
• Sharing prototypes with customers
• Collecting both quantitative and qualitative customer feedback