Be Data-Informed, Not Data-Driven: Balancing Design, Qualitative Feedback, and Quantitative A/B Testing

Facebook Product Manager Dwight Crow shares what Facebook has learned about UI/UX design over the years.

Key talking points include:

  • Why data-driven product development doesn’t always work
  • UX testing flubs
  • Iterating based on conversion rates
  • Conducting in-person user research

About the Author

Dwight Crow

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