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Introducing UserVoice’s Gainsight Integration

We strongly believe Product and Customer Success teams are key partners in customer-centricity. And as the importance of strong relationships between Product Management and Customer Success teams has grown over the years, so has our commitment to bridging the gap …

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Person thinking in front of whiteboard while looking at paper

How well is your customer feedback program performing?

I think it’s safe to assume the majority of product teams agree that customer feedback is a critical input for making customer-centric product decisions. However, capturing and managing feedback effectively is a task often fraught with many questions. What exactly …

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Customer Empathy: What it is and How to Build it

It’s common knowledge that empathy is one of the most powerful soft skills for product managers. But, let’s not forget that great products aren’t built in silos. Many discussions about customer-centric product development neglect to address the importance of fostering …

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Woman at computer communicating product changes to users

How to Communicate Product Changes To Your Users

Communicating product changes is an important aspect of the relationship between a customer and the products they use and rely upon. But, it can feel intimidating if you don’t have some best practices in mind. How do you announce new …

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People around a table discussing customer needs

How to Foster Shared Understanding of Customer Needs

Customers are all that really matter. You can build the slickest products in the world and offer seemingly amazing services, but if people aren’t buying and using them, it’s all for naught.

Internal stakeholders talk about customers all the time, but …

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Bringing the Power of UserVoice to Slack

At UserVoice, we believe customer-centricity is an organization-wide effort. Putting customers at the core of your organization’s operations demands close cross-functional collaboration and shared understanding of customer needs. In the spirit of better supporting that, we’re thrilled to announce we’re …

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Starting a Customer Advisory Board

How to Start a Customer Advisory Board

A customer advisory board is a great way to truly understand customers and find ways improve your product whether it’s just been introduced or has been established for some time. I mean, what’s not to like about getting free advice …

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market research vs user research

User Research vs Market Research

Most great products don’t happen on accident. They’re the result of creativity, innovative thinking, and in the majority of cases, a lot of research. Two critical pieces of the research puzzle include market research and user research, each with its …

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customer feedback survey tips

5 Tips for Successful Customer Feedback Surveys

Customer feedback surveys are a highly-effective method for gathering feedback to improve your product. But, this customer feedback channel comes with its own set of challenges. How do you get quality responses from surveys? How do you increase your survey …

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