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Why Community Managers Won’t Exist in 5 Years (and why that’s a good thing)

That sure got your attention, didn’t it?

Last Thursday I gave this presentation as part of Social Media Week. A lot of people came to the event skeptical, or a little angry. What I hope became clear to them is that I’m not announcing our extinction or irrelevance in 5 years, but rather a need to mature into a larger role. Yes, there will always be a need for people to manage online communities. But if we are taking our goal of creating happy customers seriously, we need to step up and move beyond our social support.

Why? Check out the presentation:

Why Community Managers Won't Exist in 5 Years (and why that's a good thing) from Evan Hamilton

 

So, what do you think?

Where will YOU be in 5 years? Do you think Chief Happiness Officer is the correct role, or a bunch of hooey? This is only my opinion, so I want to hear yours!


This presentation is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0), which means you should feel free to share it, use parts of it, and remix it as long as a) you’re not using it for commercial privileges and b) whatever you’re creating is licensed the same way. Because sharing is awesome.