How Dinosaurs Got Wufoo’s Investors a 29,561% Return

Kevin Hale’s talk at UserConf 2012 was both one of the standout talks and one of the most (seemingly) out of place. While other speakers held the titles like “Customer Support Manager” or “Customer Experience Manager”, Kevin is a founder and a designer. So why is he talking at a conference about customer service and support?

Because Kevin believes the same thing we outlined last week: your whole company needs to be focused on delighting your users.


Kevin’s not saying this just because it makes him feel warm and fuzzy inside. He’s saying it because he knows it works. His company, Wufoo, made their investors a 29,561% return on investment. And Kevin absolutely attributes this to a culture built around delighting their users in everything they do.

It’s totally worth the full 30 minutes of your time. Fill a glass with your beverage of choice and get ready for some awesome stories and data.

Dinosaur photo courtesy of Chuck Coker.

About the Author

Richard White is founder and CEO of UserVoice, one of the leading platforms that software & technology companies, from startups to the Fortune 500, use for managing customer feedback and making strategic product decisions. UserVoice is venture backed and the 2013 winner of the prestigious CRM Idol award. Prior to UserVoice, Richard was a product manager and lead designer expressing his passion for building intuitive productivity tools with delightful user experiences.

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