For B2B organizations, gaining an actionable understanding of customer needs takes more than just votes and customer quotes. While feedback from individual users can help paint a picture of a customer problem, it can be tricky to validate the potential business impact of one idea vs another if you don’t first have an understanding of where the support is coming from.

Wouldn’t it be great if you could see what ideas are in high demand by your top customer accounts? What about if you could see the ideas most frequently requested by customers who churned? Or even the feature gaps most commonly attributed to lost sales opportunities?

Our new Salesforce Integration and accompanying Account Insights helps you do just that. Here’s how it works:

Defeat analysis paralysis

Ever find yourself thinking “I don’t even know where to start!” when it comes time to make sense of all your customer feedback? You’re not alone. The good news is, we’re making it easier. We believe you shouldn’t need to hire a team of data scientists to surface your most valuable product opportunities. So, our new Salesforce connector and accompanying Account Insights does the heavy lifting for you, putting actionable insights right at your fingertips so you can focus less on analysis and more on action.

The best part? Our guided self-service set up will have you up and running in minutes, with out of the box reports highlighting worthwhile opportunities to improve your product.View of UserVoice account insights dashboard

Align product decisions with business objectives

In B2B, “accounts” are the customer, which means feedback from an individual user doesn’t always tell the full story. Furthermore, qualitative feedback alone doesn’t always provide a sense of the priority, urgency, or potential business impact of a requested piece of functionality. As a result, it can be tricky to see how product decisions and organizational objectives line up. Not anymore! By connecting UserVoice with Salesforce, you can take the guesswork out of these decisions and easily identify initiatives that line up with your organization’s current priorities.

We’ll enrich your product feedback with Salesforce account data and aggregate feedback by account, giving you an objective, big picture view of customer needs. You’ll be able to see feedback by account, account status, and revenue.

Understand product gaps that lead to customer churn

Today, retention is more important than ever before, and chances are your product team is being tasked with finding ways to impact this critical metric. Now you can supplement your churn analysis with insight into items requested by high-value churned accounts and surface opportunities to help save at-risk accounts.

Connect UserVoice with Salesforce and see what functionality former customers ask for most often. Bonus: Curious about what would-be customers ask for? See “dealbreaker” requests by looking at top feedback from Closed-Lost accounts.View of what churned account insights look like in UserVoice

Drive consensus with context

Without data to back up decisions, it’s not uncommon for opinions to win. Next time you’re trying to get internal stakeholders’ support on a product decision, bring objective, quantitative context to the table and instantly get buy-in. By enriching your qualitative feedback with quantitative insight such as the potential revenue impact of a feature or functionality, you can effortlessly demonstrate the “why.”

Information about context of accounts in UserVoice

As always, we’re continuously looking for ways to improve UserVoice, and as a UserVoice customer, your feedback is a critical driver of future improvements. We’re looking forward to hearing what you think about this new UserVoice connection. Let us know how we can improve here!