Data Driven Product Development

Example Heatmap

How to Use Heatmaps to Fire Up Your UX

When designing products, we tend to make an assumption about how users will interact with every screen: First, they’ll scan it. Then, they’ll consider every available functionality. And finally, based on that analysis, they’ll select the best option. This seems …

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Two businessmen arguing across a conference room table

The Human Element of Data Driven Decision Making

When we’re feeling confident it’s easy to assume we’re right. Unfortunately, during product strategy meetings, this assumption (and, quite often the reasoning behind it) can lead to conversations that sound like they belong on a middle school bus and not …

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On Uber: Big Data and Blind Spots

Recently Travis Kalanick, the CEO of Uber, took to Facebook to defend his company against complaints from long-time users that the quality of service is degrading in San Francisco. It’s a fantastic display of transparency which you don’t often see …

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