Product Feedback

market research vs user research

User Research vs Market Research

Most great products don’t happen on accident. They’re the result of creativity, innovative thinking, and in the majority of cases, a lot of research. Two critical pieces of the research puzzle include market research and user research, each with its …

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customer feedback survey tips

5 Tips for Successful Customer Feedback Surveys

Customer feedback surveys are a highly-effective method for gathering feedback to improve your product. But, this customer feedback channel comes with its own set of challenges. How do you get quality responses from surveys? How do you increase your survey …

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Closing the customer feedback loop, how do you close the customer feedback loop?

7 Best Practices for Closing the Customer Feedback Loop

For customer-centric organizations, closing the customer feedback loop is arguably just as important as collecting customer feedback in the first place. Not only can a closed-loop customer feedback process drive customer loyalty and turn average users into passionate evangelists, but …

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Top 5 Reasons Your Jira Backlog Fails You

There’s a strong chance you and your dev team are already relying on Jira for backlog management of technical projects, assigning bugs and scheduling sprints. And while Jira can be fantastic for managing these aspects, it has downsides as a …

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How to Be Customer-Centric at Scale

When you start building a product, you are obsessed with “the customer.” You spend abundant time finding out who they are, identifying their pain points, and addressing them gracefully and creatively. Your world is all about interviews, a/b tests, and …

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building an evangelical beta testing community

How to Build an Evangelical Beta Testing Community

This is the third and final article in my beta testing series, which has included articles on How to Find Ideal Beta Testers and How to Motivate Beta Testers.

Have you ever wondered why some sites or products seem to simply explode onto the market? …

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Being customer-centric doesn’t have to be so hard

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