User research is at the core of the user-centered design process. Without it, you’re flying completely blind in your product development, or as Bruce Tognazzini once put it: you’re “throwing buckets of money down the drain.” But knowing which research method to use isn’t always easy. There are so many
You’ve probably read hundreds of articles about market research. Over the past several years, another form of research has also eased into the discussion: user research.
Product managers need both, but at different points and for different purposes over a product’s development and lifecycle. So what is the difference between market
Can I have “Answers to Questions” for $1,000, Alex?
Product managers ask questions all the time (if you’re not, you should be), but we are not always great at uncovering the answers we need. By asking open-ended questions and focusing on the type of information we seek, we can get better
I’m sure you’ll agree:
At first sight, user research seems like child’s play.
You just need to ask users a couple of questions,or observe how they use the product…and BAM! As if by magic, you know exactly how to knock their socks off next.
It’s just ….
… it never works like that, does
Why do so many product managers get worthless information when interviewing customers? Let me reframe the question: How might product managers ask productive, provocative questions which lead to insightful answers from customers?
Did you see what I did there?
Customers, people who are already using your products, can tell you a lot
At the heart of every truly customer-centric product team is an excellent customer feedback collection strategy. Unless you’ve resigned to going the way of Myspace, you absolutely cannot make feedback an afterthought. Fortunately, getting useful customer feedback is not nearly as difficult as it sounds–here’s a few strategies the genius
We’ve heard time and time again that one of the best ways to make sure your customers are happy with your products is to listen to what they tell you. “The customer is always right” sounds like basic common sense, right? But the truth is, sometimes you’d be better off ignoring
“I want to improve the user experience of my product. Where do I start?”
This is a question we hear (and ask ourselves!) often, but there doesn’t seem to be consensus on how to go about it. Sure, there are lots of methods for improving UX – and more than enough
To be subjective, or to be objective, that is the question, and the best product managers already know the correct answer is “both.”
As product managers, we constantly face situations where the unknowns outnumber the knowns that we can rely on. It’s our job to drive out that uncertainty and ensure
A Customer Advisory Board is a great way to truly understand customers and find ways improve your product whether it’s just been introduced or has been established for some time. Even at a very basic level it’s easy to see why plenty of product managers are turning to them throughout
The customer onboarding process is a vital stop on the path to customer happiness and product success. Ensuring that your customers know how to use your products and don’t encounter any major obstacles to utilizing all of its features and functionalities is the big win for most parties involved, but
While every organization has its own unique definition of “success,” every product in the world shares a common purpose: to serve customers by solving problems. Products that exist without solving customer problems simply don’t last. Customer feedback is your key to discovering and solving customer problems as your customers and
Just shy of its 10th birthday, Etsy has several reasons to celebrate. With nearly nearly 20 million users globally and more than 1.4 million active sellers worldwide (many who make a living off the site), and a recent Wall Street debut, it’s safe to say the online arts, crafts, and
Customer feedback often comes with its own set of customer expectations–are you managing them in a way that helps your customers help you?
Last month I got a kick out of this tweet about the meta-ness of our feedback forums and wanted to share it in today’s post:
Best metas: Assembly @asm
Keeping teams from every department on the same page and moving the same direction at the same time is tricky. Vincent Migliore, Solutions Manager at Pardot knows the challenge all too well, but also the solution: a Product Management Awesomeness Council, at least that’s the solution his team at Pardot