classes of user research

The Different Classes of User Research: When to Use What

User research is at the core of the user-centered design process. Without it, you’re flying completely blind in your product development, or as Bruce Tognazzini once put it: you’re “throwing buckets of money down the drain.” But knowing which research method to use isn’t always easy. There are so many

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market research vs user research

User Research vs Market Research

You’ve probably read hundreds of articles about market research. Over the past several years, another form of research has also eased into the discussion: user research.

Product managers need both, but at different points and for different purposes over a product’s development and lifecycle. So what is the difference between market

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asking better questions

Ask Better Questions to Get the Most out of Customer Interviews

Why do so many product managers get worthless information when interviewing customers? Let me reframe the question: How might product managers ask productive, provocative questions which lead to insightful answers from customers?

Did you see what I did there?

Customers, people who are already using your products, can tell you a lot

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collect customer feedback

4 Easy Ways to Collect Customer Feedback

At the heart of every truly customer-centric product team is an excellent customer feedback collection strategy. Unless you’ve resigned to going the way of Myspace, you absolutely cannot make feedback an afterthought. Fortunately, getting useful customer feedback is not nearly as difficult as it sounds–here’s a few strategies the genius

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Ignore Customer Feedback

Why You Should Ignore Customer Feedback Sometimes

We’ve heard time and time again that one of the best ways to make sure your customers are happy with your products is to listen to what they tell you. “The customer is always right” sounds like basic common sense, right? But the truth is, sometimes you’d be better off ignoring

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