Best Practices for Customer Feedback Surveys

How to Collect Customer Feedback Using Surveys

You can gather great customer feedback from a survey and leverage that information to improve your product by using a few simple tricks of the trade.

The use of surveys to collect customer feedback has exploded in the past few years. With tools like SurveyMonkey, Qualtrics, and embedded survey capabilities within

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using social media to collect customer feedback

How to Collect Customer Feedback Using Social Media

In the olden days (a.k.a. before Twitter), Product Managers would lament, “If only there were a way I could easily gather customer feedback.” How times have changed. Today, Product Managers are faced with the opposite problem: there is an abundance of feedback if you know where to look.

One of the

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9 Proven Customer Feedback Strategies for SaaS Growth

Consider the following scenario: Your customer is confused and needs help. He or she fires off an email to your support team hoping for a quick resolution. A customer service agent quickly grabs it from the queue, and being familiar with the issue, responds with an answer in minutes.
Success? Sure,

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The Importance of Omni-Channel Customer Feedback

Why You Need Omni-Channel Customer Feedback

Picture this: A few strangers seated around a table in a locked room with a one-way mirror, awkwardly munching on cookies from the supermarket. You stand at the head of the table, carefully interviewing each of them about their experience with a new iPhone game called Phrases with Buds.

The feedback from

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woman at her computer celebrating a successful survey

5 Tips for Successful Customer Feedback Surveys

I’m sure I don’t need to tell you that customer feedback surveys help improve product development and better meet your users’ needs.

But I probably also don’t have to remind you how hard you try to avoid taking any surveys…

I don’t blame you. According to CustomerThink, the average response rate for an

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scalable user research methods

8 Scalable User Research Methods for Product Development

So you launched a new user research project.You prepared tasks for users to complete, invited participants then ran the test, and a week later you’re still trying to come up with some meaningful insights from the results.

Don’t you just hate it when that happens?

You thought that inviting additional users would

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classes of user research

The Different Classes of User Research: When to Use What

User research is at the core of the user-centered design process. Without it, you’re flying completely blind in your product development, or as Bruce Tognazzini once put it: you’re “throwing buckets of money down the drain.” But knowing which research method to use isn’t always easy. There are so many

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market research vs user research

User Research vs Market Research

You’ve probably read hundreds of articles about market research. Over the past several years, another form of research has also eased into the discussion: user research.

Product managers need both, but at different points and for different purposes over a product’s development and lifecycle. So what is the difference between market

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asking better questions

Ask Better Questions to Get the Most out of Customer Interviews

Why do so many product managers get worthless information when interviewing customers? Let me reframe the question: How might product managers ask productive, provocative questions which lead to insightful answers from customers?

Did you see what I did there?

Customers, people who are already using your products, can tell you a lot

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collect customer feedback

4 Easy Ways to Collect Customer Feedback

At the heart of every truly customer-centric product team is an excellent customer feedback collection strategy. Unless you’ve resigned to going the way of Myspace, you absolutely cannot make feedback an afterthought. Fortunately, getting useful customer feedback is not nearly as difficult as it sounds–here’s a few strategies the genius

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