Ben Congleton talks about why your whole team (even the devs) should be doing support

Ben Congleton had the shortest talk at UserConf 2012, but it was a fantastic one. While many companies try to get their support teams to shield their development teams from customers, Olark has done the opposite. They realized that keeping the team separate from the customers was hurting them…so they got everyone involved.

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It’s a great story and some fantastic food for thought. Enjoy!

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