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Customer Empathy: What it is and How to Build it

It’s common knowledge that empathy is one of the most powerful soft skills for product managers. But, let’s not forget that great products aren’t built in silos. Many discussions about customer-centric product development neglect to address the importance of fostering …

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Woman at computer communicating product changes to users

How to Communicate Product Changes To Your Users

Communicating product changes is an important aspect of the relationship between a customer and the products they use and rely upon. But, it can feel intimidating if you don’t have some best practices in mind. How do you announce new …

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People around a table discussing customer needs

How to Foster Shared Understanding of Customer Needs

Customers are all that really matter. You can build the slickest products in the world and offer seemingly amazing services, but if people aren’t buying and using them, it’s all for naught.

Internal stakeholders talk about customers all the time, but …

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Starting a Customer Advisory Board

How to Start a Customer Advisory Board

A customer advisory board is a great way to truly understand customers and find ways improve your product whether it’s just been introduced or has been established for some time. I mean, what’s not to like about getting free advice …

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market research vs user research

User Research vs Market Research

Most great products don’t happen on accident. They’re the result of creativity, innovative thinking, and in the majority of cases, a lot of research. Two critical pieces of the research puzzle include market research and user research, each with its …

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Closing the customer feedback loop, how do you close the customer feedback loop?

7 Best Practices for Closing the Customer Feedback Loop

For customer-centric organizations, closing the customer feedback loop is arguably just as important as collecting customer feedback in the first place. Not only can a closed-loop customer feedback process drive customer loyalty and turn average users into passionate evangelists, but …

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The Recipe for a Balanced Feedback Diet

As the cliche goes, “the customer is always right.” Unfortunately, most customers can’t agree on what exactly they want. Today’s customer profile most likely doesn’t encompass everyone you plan to serve a couple years from now. And, oh, yeah, customers …

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Traits of a product leader

4 Traits of Successful Product Leaders

Product managers may or may not be the “CEOs of product,” but how do you boss around a bunch of CEOs? Leading a product management organization is a unique role in modern technology companies, and one that was quite uncommon …

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