It’s common knowledge that empathy is one of the most powerful soft skills for product managers. But, let’s not forget that great products aren’t built in silos. Many discussions about customer-centric product development neglect to address the importance of fostering …
Communicating product changes is an important aspect of the relationship between a customer and the products they use and rely upon. But, it can feel intimidating if you don’t have some best practices in mind. How do you announce new …
Customers are all that really matter. You can build the slickest products in the world and offer seemingly amazing services, but if people aren’t buying and using them, it’s all for naught.
Internal stakeholders talk about customers all the time, but …
While a technical background is a mandatory prerequisite for becoming a product manager, there are some technical skills worth having in your toolbox as a PM. The good news is you don’t need to go back to school to master …
A customer advisory board is a great way to truly understand customers and find ways improve your product whether it’s just been introduced or has been established for some time. I mean, what’s not to like about getting free advice …
Most great products don’t happen on accident. They’re the result of creativity, innovative thinking, and in the majority of cases, a lot of research. Two critical pieces of the research puzzle include market research and user research, each with its …
Customer interviews can help you learn a lot about how and why people use your products and where they may fall short. They provide an excellent avenue for product feedback, enabling you to dig into the root of customer challenges, …
Why is customer feedback particularly important for B2B products? Unlike B2C products, usage metrics aren’t always tied to customer satisfaction or retention. While B2C consumers will simply stop using products they don’t like, unhappy B2B customers often continue using products …
For customer-centric organizations, closing the customer feedback loop is arguably just as important as collecting customer feedback in the first place. Not only can a closed-loop customer feedback process drive customer loyalty and turn average users into passionate evangelists, but …
Let’s talk about product management KPIs and metrics. We live and work today in a world that is increasingly data-driven, but we cannot successfully adopt a data-driven approach to decision making without first identifying the metrics that matter most.
In business, …
The customer onboarding process is a vital stop on the path to customer happiness and product success. Ensuring that your customers know how to use your products and don’t encounter any major obstacles to utilizing all of its features and …
Is your to-do list looking more daunting than doable lately? It happens to the best of us sometimes. Fortunately, there’s several easy ways you can tame your to-do list and improve your productivity–and in turn, your product.
Here’s 3 steps you …
“Big data.” It’s one of Silicon Valley’s favorite and most annoying buzzwords, yet there’s no data shortage in sight as data companies continue sprouting (and growing) like weeds. It’s clear that data is here to stay, but many …
As the cliche goes, “the customer is always right.” Unfortunately, most customers can’t agree on what exactly they want. Today’s customer profile most likely doesn’t encompass everyone you plan to serve a couple years from now. And, oh, yeah, customers …
Product managers may or may not be the “CEOs of product,” but how do you boss around a bunch of CEOs? Leading a product management organization is a unique role in modern technology companies, and one that was quite uncommon …
