If you haven’t been persuaded to get tickets for BASiS 2017 yet – or you need to convince your boss it’s worth the investment – here are 5 of our top reasons to get tickets:

Because BASiS is the only purely data-driven product management event.

Everyone says being data-driven is important. But beyond the buzzword, a good product manager knows the cost of failing to collect, analyze, or apply data well. It runs from leaving money on the table to actively burning it on a feature destined to fail. At BASiS, product managers will gain the tools and knowledge to use data with confidence.

Because data doesn’t lie – and gets you the buy-in you need.

It’s an all-too-common scenario: leadership has one product opinion, engineering another, customer support a third, and you as a product manager are left with a roadmap no one can agree on. Stop the pitching and get some hard data to support roadmap decisions. What are the best ways to collect and analyze actionable, buy-in-gaining data? BASiS will cover this in detail.


Because the speaker lineup is world-class.

BASiS 2017 features a lineup including executive speakers from Adobe, Reddit, Amazon, and more. They’ve been through the ranks at companies from two-person startups to massive enterprises, so they’ll have a range of experience to share. This means gaining expert advice you can put in practice the next day, no matter what size company you’re coming from.

Because you’ll have the opportunity to meet and mingle.

We’re expecting BASiS attendees to have a mix of titles, industries, and backgrounds. The one thing we’ll all have in common is a product-driven mindset and a desire to bring the best products possible to our customers. This is a great chance to swap ideas and make valuable connections.

Because you care about your product. Period.

What better reason is there?


BASiS tickets are available today, but they’re going fast – don’t wait, and take advantage of group rates, too!