Nickey Skarstad, a product manager at Etsy shares what the arts and crafts e-commerce company has learned over time about incorporating customer feedback into the product development process, keeping customers happy, and tackling the unique challenge of supporting a variety of use cases and business models.
Key talking points:
- -Engaging customers early in the development cycle
- -Iterating often and iterating rapidly
- -Sharing prototypes with customers
- -Collecting both quantitative and qualitative customer feedback