Vimeo‘s demented happy holidays video shows exactly why they have an amazing connection with their users: they ARE their users.
Vimeo’s team – especially their support team – is full of folks who love making and watching videos. Office films like the one above are the norm, and the staff is even encouraged to watch and comment on user videos during their work day. They don’t just pretend to care about the things their users care about; they actually do care about them. Their users can tell, and that makes all the difference.
Join us at UserConf NYC to hear Vimeo’s Darnell Witt talk about how they’ve built this fantastically user-centric culture and why it’s a huge business advantage for them. Earlybird ticketing ends February 11th, so act now!