The importance of really solving real problems
February 27, 2013 in Company Culture
Focus, focus, focus – it’s what lets companies like Apple be so overwhelming successful at what they do. Companies that focus on identifying a specific set of needs and solving the problems that make accomplishing those needs difficult do something fantastic – they really solve real problems. So am I saying we’re like Apple? Yes, I definitely am. We’re not here to do everything, or to create options for every single niche. What we are here to do is solve a specific set of problems in the best way possible.
So what does that mean exactly? It means this, from our Head of Sales Danny Bloomfield: “Our product isn’t built around bells and whistles and arms races with competitors; we start with the business problem first and develop the solutions that will help the most people at once.”
That means we identify a problem, understand why the problem exists, and build tools to address the issues causes the problems in the first place. We’re not looking to mask something or create a workaround or create an overly complicated solution – we’re here to find a problem and solve it well. A real problem is a cause, not a symptom and a real solution is often complicated, comprehensive by nature, and ideally elegant. Happy customers is our goal, and a commitment to really solving their real problems is how we accomplish that. Our solutions waste less of your time so you have more time to waste.