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How to convince bosses who don’t give a #&*! about customers to care: don’t.


If the folks who are leading your organization truly don’t care about customers, two things are clear:

1) There’s no way the rest of the company can. People follow their leaders.
2) The company will fail. It might not be immediate, but listening to customers makes or breaks a company.

middle finger

I hear people complain all the time about their bosses who don’t care about their customers. These people fight the good fight every day against opponents they can’t beat. We’ve shared one such horror story.

I don’t like to give up, but there’s a point at which you have to realize that you can’t accomplish what you’d like to…no, what you need to do.

So do it. Quit.

If your calling in this world is to make people happy, then you should be in a situation where you can do that. If your leadership truly doesn’t care, then you need to move on.

I know it’s hard. I know the job market isn’t great (though customer service rep pay is rising). But being miserable isn’t worth it. It’ll shorten your lifespan.

There are lots of companies who do care about customers. Many of them aren’t great at building for customers or communicating with customers, but they DO care. You can be the catalyst that helps them understand customers and succeed because of it. You can be the one who makes the breakout feature based on customer feedback. You can be the one who helps them become Zappos. But if the company you’re at is dead-set against you doing those things, don’t give them any more of your life.

Quit now photo courtesy of Katie Haskell.

Photo courtesy of Mikey Wally.

Evan Hamilton

About Evan Hamilton