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As the sales mantra goes, “Always ask for the sale.” In the world of product management, it’s “Always ask for the feedback.” Feedback is the lifeblood of a successful product and fortunately, there are a number of ways to engage users to continuously increase the amount of product feedback you receive.

UserVoice’s most successful customers employ a combination of the following tactics to maximize user engagement for continuous feedback, so they always have a healthy supply of customer-generated product ideas.

1. Make Leaving Feedback Easy

Users want a quick and easy way to submit feedback, and many will abandon their efforts if it’s too hard. Make it easy and intuitive for them to leave feedback by:

lenovo-product-feedback

Make leaving feedback easy, as Lenovo does on their website.

2. Ask for Feedback Through Your Existing Communication Channels

You can easily repurpose your existing customer communication channels to prompt users for feedback.

3. Use Social Channels to Promote your Desire for More Feedback

If your user community is active on social media channels, tweet the perfect “call to action” for feedback. Include a section on your Facebook page that directs users to your forum. Don’t forget your blog. Let your user community know that you want their feedback, and shed some light on how that feedback makes it into your product roadmap and what they can expect in terms of product updates.

Tweet About Your Feedback Channels
Microsoft Visio Product Feedback

Blog About Your Product Updates
Visual Studio UserVoice Customer Feedback

4.  Create a Virtuous Customer Feedback Cycle

Users who know their voice is being heard are twice as likely to continue submitting valuable feedback. The best way to let them know you are listening? Update your feedback statuses on a regular basis. While some companies make a habit of updating statuses for every idea that’s been in existence for a certain period of time (say, 2 months), others make sure all ideas with a certain threshold of supporters receive an update. There’s no wrong methodology for updating idea statuses, except not doing it!

ticket management product feedback uservoice

5. Seed your Forum to Get the Ideas Flowing

If you are new to UserVoice, consider seeding your forum with ideas that were submitted through customer conversations or email, ideas your product team is actively developing, or ideas your executive team wants to get on the radar. Many users don’t want to be the first person to submit an idea, so seeding your forum with roadmap ideas will get your users involved from the start.

Bill Gates said, “We all need people who will give us feedback.  That’s how we improve.”  Your users have a voice and they want to give you feedback and be heard, so make sure your customers and users know just how much you want to hear from them. By implementing our best practices for soliciting customer feedback, you can multiply the gift of that feedback tenfold.

Oh, and by the way, please send your feedback on this post to thad.tremaine@uservoice.com. I, too, appreciate feedback.

Thad Tremaine

About Thad Tremaine

Thad Tremaine leads the UserVoice Customer Operations team, which is responsible for customer success and support. Prior to joining UserVoice, Thad was Vice President of Global Services at ChannelAdvisor, an eCommerce optimization solutions provider, where he helped scale their services operation post-IPO.