Everyone’s Customers Are Wrong & Their Data Is Lying
March 18, 2013 in Customer Feedback
This month I had the pleasure of presenting at Nadia Eghbal‘s Startup Product Summit. As one of the few non-product managers speaking, I wanted to tell a cautionary tale about putting too much trust in data or your customers. As always, I tried to use as many real-world examples as possible (including some embarrassing stories from UserVoice‘s history.)
Whether you’re in product management, customer service, community management, or even an entrepreneur, I highly suggest taking a moment to absorb these stories.