A happy customer could be worth forty thousand dollars

The Oatmeal's Tesla Museum projectI don't know if you've heard, but webcomic superhero The Oatmeal just got his fans to raise over $1,000,000 to build a museum dedicated to the scientist Nikola Tesla.

It's an incredibly impressive accomplishment. But my eyes latched onto something The Oatmeal said in his FAQ about the fundraiser.

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It's in the fine print, but this line means everything to me:

Why not Kickstarter?  Two reasons: 1. Kickstarter doesn't allow charities 2. Indiegogo was wonderful to work with during my last fundraiser so I decided to stick with them.

You want to talk about customer service ROI? Because they gave him a wonderful customer service experience with his first project, Indigogo has now made an additional $45,540.44 (4% of the total raised) from The Oatmeal.

I suspect that was well worth the cost of spending a few hours making sure he got great customer service.

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