I don't know if you've heard, but webcomic superhero The Oatmeal just got his fans to raise over $1,000,000 to build a museum dedicated to the scientist Nikola Tesla.
It's an incredibly impressive accomplishment. But my eyes latched onto something The Oatmeal said in his FAQ about the fundraiser.
It's in the fine print, but this line means everything to me:
You want to talk about customer service ROI? Because they gave him a wonderful customer service experience with his first project, Indigogo has now made an additional $45,540.44 (4% of the total raised) from The Oatmeal.
I suspect that was well worth the cost of spending a few hours making sure he got great customer service.