How To’s

How to Communicate Product Changes To Your Users

Change is tough. Especially when it comes to making changes to an existing product. When it comes time to launch a new product feature, change, or redesign, we have just finished selling to our own internal “Congress” of decision makers, …

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Best Practices for Customer Feedback Surveys

How to Collect Customer Feedback Using Surveys

You can gather great insight from a customer feedback survey and leverage that information to improve your product by using a few simple tricks of the trade.

The use of surveys to collect customer feedback has exploded in the past few …

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using social media to collect customer feedback

How to Collect Customer Feedback Using Social Media

In the olden days (a.k.a. before Twitter), Product Managers would lament, “If only there were a way I could easily gather customer feedback.” How times have changed. Today, Product Managers are faced with the opposite problem: there is an abundance …

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Starting a Customer Advisory Board

How to start a customer advisory board

Starting a customer advisory board can be challenging. But a CAB is a great way to truly understand customers and find ways improve your product whether it’s just been introduced or has been established for some time. Even at a …

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