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Gathering feedback from internal stakeholders in your organization is fundamental to developing a successful product. Remember that team members are also internal customers, and will likely be as or more vocal than your external customers about your product — they have a lot to say, but where and how should they say it?

While product teams rely on a combination of several communication channels to share feedback with colleagues, others find it better to pick one and stick with it. Here are a few common feedback communication channels and a brief look at the pros and cons of each so you can make a considered choice about what works best for you:

1. Email & Chat

Have your team share feedback with you via email and use labels or folders to stay organized, or if your organization uses a chat platform internally, create a room specifically for feedback.

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2. Team Meetings

Consider holding bi-monthly or monthly feedback meetings with customer teams to let folks share and discuss what they’ve been hearing.

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3. Feedback Reports

In lieu of (or in addition to) facilitating a feedback meeting, have every team generate a customer feedback report every two weeks or so and share it with your team.

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4. Collaborative Spreadsheets

You can ask customer-facing teams to enter feedback directly into a spreadsheet within Google Sheets or a similar tool.

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5. Feedback Collection Platforms

You can take advantage of software tools designed to collect user feedback and route it to the correct party.

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In Sum

All of these communication channels come with their benefits and disadvantages, and the right approach is probably some combination of several. It’s up to you and your team to decide which recipe of channels works best for you.

Sara Aboulafia

About Sara Aboulafia

Sara Aboulafia is a Content Marketing Specialist at UserVoice with a background in freelance writing, content marketing, and journalism. Outside of work, Sara writes and performs music, binge-watches comedy, and spends an unhealthy amount of time futzing with technology before happily retreating to the woods.